As many of you know we are located in beautiful West Vancouver BC. I read an interesting and promising article yesterday for Western Canadian hoteliers whose trends, we hope, can be extrapolated to 2011.
According to PFK Consulting, 2010 ADR increased $4 (to $133), and RevPar $3 (to $80) among Western Canadian hotels. It should be noted that occupancy level maintained constant with those reported the previous year. While not the growth, in terms of gross number of travellers, the industry was hoping for, the increases in ADR and RevPar helped 2010 improved over the revenue numbers reported at year end 2009.
How did the rest of the continent and world fare? Did you find your numbers matched those reported by PFK or is Western Canada an outlier in the greater scheme of the hospitality industry? I will have to consult the reports to be certain, but it seems 2011 is shaping up to be the best year in recent memory.
