Short term growth, meaning the next 3 years, will be secured by removing barriers within your organization. Or at least this is what Amadeus and Robert Cole suggest in a new report.
According to the report hotels need to align their overall business strategy with their IT strategy. There is a perception, among those who compiled the report, that a gap exists between a hotel’s technology, marketing and operational departments.
To make this change as quick and efficient as possible the author’s introduced the concept of an IT Pathfinder. The goals of the pathfinder, which could be a person, role or organizational approach, are three fold:
- To understand how the operating environment impacts key business drivers
- To link IT initiatives to corporate strategy
- To roadmap ways to create economic value from IT initiatives
This report is very timely as we are emerging, albeit slowly, from the recession. Trends seem so indicate the next 3 years will be much more profitable than the last three which makes this an opportune time for investment into your business.
The article is about 30 pages long, but it well worth the read as it discusses some issues which every hotelier should think about, specifically organizational alignment and its role in growth.
